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Building An Unforgettable Brand: An IN-NW Playbook
What’s your favorite brand? Whether it’s your go-to athletic apparel or most frequented airline, chances are, you stick with certain brands for a reason. For business leaders, the challenge is...
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Fiat Lux: Illumination to Action
At the IN-NW 2017 conference, David Patton , Senior Manager of Digital Media at Vulcan, Inc. “enlightened’ us about the various marketing lessons we could learn from their successful 2015 global...
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Mainstream But Muted: How to Leverage The Basics to Market Your Own Brand
How do you market a product that’s legal in some states and illegal on a federal level? Very carefully, using “muted” marketing. Meg Owen, Director of Social Media of Privateer Holding at Leafly,...
View ArticleLearning how to go from the promise of workplace inclusion to its delivery:...
Click here to view the embedded video. Gabe Goldberg is a marketing & communications professional who has worked with Starbucks, Time Inc., Condé Nast, and most recently at POSSIBLE, a digital...
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Social Sway: Tips for Working with Social Media Influencers
Mike Libecki is an extreme climber who was named National Geographic’s Adventurer of the Year. You might also know him as Dell’s rugged influencer, a position he gained largely through his social media...
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The winners and losers in the battle of Black Friday
Black Friday, the day following Thanksgiving is the unofficial start of the holiday shopping season. On this biggest shopping day of the year, major retailers offer hefty discounts both in stores and...
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When life gives us data, listen, discover, connect and repeat
Photo credit: Danao City Public Market by Hulagway, licensed under CC BY 2.0 The best bargains happen when two people connect beyond the transaction. This was the thought that entered my mind as I sat...
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Content is king in election 2016 – and Sanders reigns
Featured image of Bernie Sanders from the Bernie Sanders media kit. At the onset of the 2016 presidential campaign season, Bernie Sanders and his anti-establishment campaign seemed an unlikely...
View ArticleSo how about those Super Bowl 50 ads, eh?
Americans are a funny bunch. We Canadians don’t understand why they’re so loud sometimes, or whether Donald Trump is a Disney character or an actual politician, or why no one down here understands the...
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The Twitter guide you’ve been waiting for
Featured image by Scott Beale/Laughing Squid I recently conducted an online seminar with my favorite online community, dedicated to discussions around documentary filmmaking, The D-Word on my Twitter...
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Hashtag Marketing: Trends, Tools and Tips
Instagram Now Supports Hashtagged Emojis (Photo Credit: Jenny M Burns) Hashtag trends, tools and tips continue to evolve through grassroots adoption and internet thought leadership. Born as a method to...
View ArticleHighlights from Ad:Tech San Francisco 2015 Day 2: New Consumer Journeys,...
Featured photo above: Panelists at ad:tech San Francisco 2015 (photo by Shefali Sain) The first day of ad: tech San Francisco 2015 provided compelling insights into the continually growing role of...
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Highlights From Ad:Tech San Francisco 2015: The Future of Programmatic...
C-suite executives, marketers and digital media enthusiasts from across the globe came together on Wednesday at ad:tech San Francisco 2015, the longest running modern marketing event in the industry,...
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GiveBIG 2015 Highlights: Toy Dinosaurs, Celebrity Shout-Outs and $16.3M...
Toy dinosaur memes, fruit photoshopped as sports equipment and other entertaining and inspiring digital content from all corners of Seattle resulted in thousands of online impressions and raised...
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Gallery: The Best Words of Wisdom From IN-NW 2015
From hotshot local rappers to global brand leaders, there were a lot of inspiring speakers at the fourth annual IN-NW Digital Innovation and Leadership Conference this week. In case you weren’t able...
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IN-NW Day 2: Brands Engaging Through Chaos, Change, and the “Drunk in Love”...
A Swedish gaming nerd gets twice the viewership on YouTube as the top rated show broadcast television show in North America. Consumers don’t shop for plane tickets just by price, but by the level of...
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IN-NW Day 1: Exploring Technology Futures with Google, PwC, and Artefact
How can we increase the representation of women in tech? How can organizations effectively make big ideas a reality, and how can design technology help? Ninety-minute Dig-In sessions across Seattle...
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IN-NW Dig-In Sessions: Big Names Leading Through Big Change, with Theo...
If exploring chocolate factories and the freezing environs for testing snow gear sounds like an ideal conference experience to you, then you would’ve been in luck at day one of IN-NW 2015. At six...
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Now Taking the Stage: Disrupters and Innovators, Courtesy of IN-NW 2015
Above: the stage at IN-NW 2015 day 2 venue, Showbox SoDo. Chocolate. Snowboarding. Regulatory issues. Yes, they all have something in common: they are featured elements of the 90-minute “Dig-In”...
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Want to Snapchat Like a Pro? Follow Diplo’s Lead
Above: DJ Diplo on stage at the @ExitFestival (Image by Momcilo Grujic, CC BY-NC-SA 2.0) Diplo DJ’ing in Las Vegas Watching DJ Diplo’s story on Snapchat is like the next best thing to flying around the...
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